Human Response Measurement

Cognitive Measurement & Behavior Design

Cognitive response is the foundation of human decisions, behaviors, and rationales. Analyze cognitive responses to understand human behavior, design stronger programs, and test interventions.

Methods

Cognitive Measurement

Behavior Design

Service & Interaction Design

Integrated Storytelling

Impact Strategy

Process

1. Identify a social or environmental stimulus.

2. Measure responses to understand impact.

3. Map the imprint of the stimulus.

In Action

Read about how Chinatown Youth Initiatives analyzed their impact on student emotional health.